Frank Kelly Rich, the publisher of Modern Drunkard Magazine, having just successfully completed "The Gauntlet" challenge: "Drink all 20 pints on tap within eight hours and your beers are free." 2008 Modern Drunkard Convention at the 3 Kings Tavern in Denver. August 31, 2008.
Rich runs the magazine, putting his money where his mouth is. And he runs The Gauntlet: not having to put his money where his mouth is. That's what I call a successful businessman.